Peru the richest country in the world campaign launches at WTM

Peru’s tourism body, PROMPERÚ, officially unveiled its new international marketing campaign – ‘Peru, the richest country in the world’ – at World Travel Market (WTM) today.

Peru

‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about.

The campaign moves away from one-dimensional destination advertising and aims to present a contemporary creative strategy based on a current trend – the new perception that being rich is based on experiences, including travel, not acquiring more material possessions.

The marketing campaign is presented in the form of a documentary-style film. It will be rolled out via digital and social media advertising.

The campaign has gone live in 20 countries: United States, Canada, Mexico, United Kingdom, France, Germany, Spain, Italy, Holland, Switzerland, Argentina, Brazil, Chile, Colombia, Ecuador, Uruguay, Japan, Australia, Korea and China.


cheap bali packages, bali holidays packages, bali trip packages, angkor wat tour package, ho chi minh city tour package, siem reap holiday packages, hanoi and halong bay tour package, ubud package holidays
Provider of online holiday packages, offering great service and various packages with special discounted rates. More than 15 years operating in accordance with the highest ethical and business standards.

Looking for Bali, Vietnam, Cambodia tour packages, we are the best choice!!!

Related Post

Leave a comment

Your email address will not be published. Required fields are marked *