TOURIST ARRIVALS in Malaysia dipped by 2.5 percent (22,056,417 to 21,504,930) from January to October 2017 compared to the same period in 2016.
This prompted Prime Minister Datuk Seri Najib Razak to allocate RM2 billion in Malaysia’s 2018 Budget to elevate the tourism sector, a key industry in Malaysia, to greater heights.
The Malaysian Tourism and Culture Ministry also recently launched the Visit Malaysia 2020 campaign at the Asean Tourism Forum (ATF) in Chiang Mai, Thailand, reaffirming the country’s dedication to growing its tourism industry.
Visit Malaysia Year 2020 promotion campaign was officially launched just now in conjunction with ASEAN Tourism Forum (ATF) 2018 at Chiang Mai, Thailand.
#VMY2020 #MalaysiaTrulyAsia #SayangMalaysia pic.twitter.com/T4jbn8zwDH
— Tourism Malaysia (@TourismMalaysia) January 27, 2018
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The question is, how will Malaysia attempt to achieve this?
Leading up to the Visit Malaysia 2020 campaign, efforts in developing new attractions such as the highly anticipated 20th Century Fox World Malaysia in Genting Highlands, Pahang and the premium integrated destination resort Desaru Coast Malaysia in Johor are expected to help boost Malaysia as a holiday destination.
Genting Highlands’ 20th Century Fox World theme park will be the first in Asia and the only functioning 20th Century Fox theme park in the world. The park is expected to house thrill rides and attractions based on Hollywood blockbusters like “Rio”, “Ice Age”, “Life of Pi”, “Night at the Museum”, “Planet of the Apes”, “Alien vs. Predator”, and “Titanic” upon full completion. The RM2.5 billion 10-acre theme park is slated to open by the end of 2018.
The official artist impression of the 20th Century Fox World Theme Park in Malaysia. Source: 20th Century Fox Film.
Desaru Coast in Johor, Malaysia’s first integrated premium resort, is set to open in June with easy access from both Singapore and Malaysia. Aside from a theme park, known as Desaru Coast Adventure Waterpark, Desaru Coast is set to engage families with a vast array of leisure and holistic offerings such as a golf course and a retail and lifestyle village.
To add on, the fully integrated beach-front destination will also host globally renowned hotels and resorts namely The Westin Desaru Coast Resort, Hard Rock Hotel Desaru Coast, and Anantara Desaru Coast Resort & Villas.
Discover a water adventure like no other at one of the world’s biggest waterparks, the Desaru Coast Adventure Waterpark. Source: Desaru Coast.
The rollout of these new tourism developments will complement Malaysia’s existing theme parks and shopping attractions such as the Movie Animation Park Studios (MAPS) and the Lost World of Tambun in Perak, LEGOLAND® Malaysia Resort in Johor Bahru, and various Premium Outlets in the country.
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The next two years will be a crucial period for Malaysia’s tourism, first to achieve the end goal of 33.1 million tourists for 2018 and 36 million tourists in 2020.
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