Proving to be a digitalisation trailblazer in the hotel sector, Deutsche Hospitality is currently developing several digital solutions to provide customers with state-of-the-art communication and reservation services, a new web check-in function, and more online payment options.

Digital communication

Now, Deutsche Hospitality has become the first German hotel chain to present the “Alexa Voice Service Skills Kit” – an internet-based language assistant delivered via Amazon Echo (shown below) which supports guests in the selection of their next travel destination. The technology asks guests targeted questions about their preferences and provides individual hotel recommendations.

Dr Jan Sammeck, director of e-commerce at Deutsche Hospitality explained: “Mobile end devices are assuming an increasing number of purposes in our everyday lives.”

This system has been created in conjunction with web developers from Workmatrix, a company which specialises in the provision of hotel services and is already available on the Steigenberger Hotels and Resorts mobile website. It will now be rolled out to the other brands in the Deutsche Hospitality portfolio following a successful trial phase.

Digital check-ins

Deutsche Hospitality is also continuing to digitalise the check-in process. Guests who wish to avoid possible waiting times at reception will soon be able to access a new web-based check-in function via the relevant website.

This service has already been incorporated into the apps for the IntercityHotel and Jaz Hotel brands. The app can also be used to open room doors and settle bills.

In order to go one step further in future and offer all guests the possibility of checking in online without needing to download a dedicated app, plans are in place to make a stand-alone web check-in service available by the second half of the year.

IntercityHotel and Jaz Hotel guests may download the app for easy check-ins, opening room doors, and settling bills.

“We have taken the opportunity to map hotel reservations in an intuitive and playful way. Our chat function enables mobile users to book their hotel stays quickly, automatically and interactively,” added Dr Sammeck.

More payment options

With the growing significance of international hotel visitors and given the rise in cashless online transactions, Deutsche Hospitality is increasing the diversity of its payment options.

Alipay is a third-party mobile and online payment platform, established in 2004 by Alibaba Group.

Payments via Alipay will be accepted in future for reservations made via the company’s websites. Alipay is an online payment system offered by the Alibaba Group in China – boasting more than 520 million users, it is one of the largest platforms of its type in the world and is particularly popular amongst Chinese guests.


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