Tel Aviv Skyline

Cashing in on the record breaking numbers of Indian tourists heading to Israel during 2017 – an impressive growth of 31% – the Israel Ministry of Tourism has launched its new summer campaign in India to attract travellers during the peak travel season to the country from April to June.

The advertising campaign incorporates a variety of media platforms including television, print and digital spaces. And includes the integrated advertising campaign ‘Begin your journey to Israel’ which includes a television commercial showcasing the best of Israel’s famous cities – Jerusalem and Tel Aviv — which you can check out below.

With the news of numbers reaching close to 60,000 tourists last year, Hassan Madah (below), director for India & Philippines said; “With over 20 million outbound tourists a year, India has been an important market for us and I am pleased to say that we have witnessed constant growth in the arrivals from the Indian market over the last 4 years.

“Introducing initiatives, including easing of the visa process, and with airlines in India and Israel expressing interest to increase connectivity between the countries, I am confident that this growth will help us achieve 1 lakh [100,000] Indian arrivals in 2018.”

Discussing the new campaign Madah went on to say:Over the past three years, Israel has recorded a strong double-digit growth in tourist arrivals from India. In 2018 January to March, we have recorded a growth of 15% in Indian arrivals compared to the same period last year.

“In order to keep this momentum going and to tap into the upcoming summer holiday season, we have launched our advertising campaign. Our campaign highlights the reasons why Indian travellers should choose Israel as their next holiday destination showcasing beaches, desert experiences, different cuisines (including vegan food) to wine tours, adventure activities, historic monuments and much more.”

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