Dusit International to debut on Vietnam’s largest island

Posted by - May 4, 2018

Dusit Princess Moonrise Beach Resort Dusit International is set to make its debut in Vietnam this month with the opening of Dusit Princess Moonrise Beach Resort, on the country’s largest island, Phu Quoc.
For tourists seeking a cultural immersion, Vietnam surely comes to mind. Over the past few years, it has become one of the top tourist attractions in Southeast Asia, with more than 5.5 million foreign arrivals just for the first four months of 2018 (a staggering increase of 29.5% over the same period last year). By our calculations, that’s 16.5 million arrivals a year.
Phu Quoc is a popular tourist destination with its beaches, coral reefs, fresh seafood, pearl farms, and dense tropical rainforests. It’s located in the south of Vietnam in the Gulf of Thailand, and Dusit Princess Moonrise Beach Resort is designed to blend its Thai heritage with the Vietnamese culture. The debuting four-star resort will operate under Dusit’s upper-midscale Dusit Princess brand and will offer 108 guest rooms ranging from 32-square-metre Deluxe Rooms to 90-square-metre Suites with ocean views.
“Perfectly equipped to meet the needs of business and leisure travellers alike, this is a stunning property in a beautiful location with gorgeous sunsets almost every day,” said Markus Lohenstein, general manager, Dusit Princess Moonrise Beach Resort.
Deluxe King Ocean View Room “It’s a real honour to be tasked with debuting Dusit’s unique brand of gracious hospitality in Vietnam. I look forward to working with my team to make this resort a huge success, as we delight our guests with our distinctive service, and showcase the best the island has to offer,” added Lohenstein.
Dusit Princess Moonrise Beach Resort is centrally located on the island’s west coast overlooking the Bai Truong beach, a 12-mile stretch of sand also known as Long Beach. In addition, it’s just a short drive from Phu Quoc (PQC) International Airport.
As for the resort’s dining options, it includes an all-day-dining restaurant, a lobby lounge, a swim-up pool bar serving Thai, Vietnamese and Western cuisines; and Soi 14, a beachfront bar and lounge where Thai Chef Somnuck Attaworn serves premium ingredients to put a contemporary spin on Thai street food favourites.
Soi 14 Restaurant Vietnam’s Ministry of Tourism aims to attract at least 500,000 foreign tourists to Phu Quoc Island this year through strategic promotions and the development of tourism products. Now, this is where the new resort comes into play.
Through the new family-friendly resort, guests will be able to visit popular local attractions such as Phu Quoc National Park, part of the UNESCO designated Kien Giang Biosphere Reserve; the secluded Bai Sao beach; the Dinh Cau night market; and various traditional temples.
To meet the demands of international travellers, PQC International Airport has opened new direct routes to destinations such as Thailand, China, Korea, Russia, Finland, Sweden, Germany and the UK. Regular domestic flights to Ho Chi Minh City and Hanoi are also available. A visa exempt rule grants international visitors 30 days access to the island upon arrival.
Currently, Dusit International is in a significant growth phase with 27 properties in operation across eight countries and plans to reach a mark of 70 properties in the next three years in key markets around the globe.
Dusit Princess Moonrise Beach Resort will hold its soft opening debut on 22 May.

Dusit International unveils new hotel brand for millennial-minded travellers

Posted by - April 6, 2018

A. HUB mixed-use space Dusit International, Thailand’s pride in the hotel industry, has introduced a new hotel brand – ASAI Hotels – designed for millennial-minded travellers who want local and authentic experiences in the world’s most vibrant neighbourhoods.
Launched in Bangkok’s renowned Chatuchak Market, ASAI Hotels embraces a sustainable and community-focused concept. Each property is designed to reflect the culture and heritage of its location through collaborations with local artisans. ASAI Hotels will officially launch in Q1 2019.
“This is an affordable lifestyle brand offering something new, different and bespoke”
“Inspired by the community, and driven by sustainability, ASAI is an exciting new concept for Dusit that will leverage the company’s 70 years of hospitality heritage to deliver a new kind of stay experience in vibrant neighbourhoods worldwide,” said Siradej Donavanik, managing director of Asai Holdings, Dusit International.
“The brand has been carefully crafted to meet the needs of millennial-minded travellers who seek authentic local experiences, and who appreciate value and quality for their money.
“ASAI is not budget travel – this is an affordable lifestyle brand offering something new, different and bespoke. Our collaborations with local artisans in each destination will ensure each stay is unique, memorable, and definitely worthy of our slogan – Live Local. And everywhere we set foot we will always ensure we have a positive impact.”
The ASAI Hotels brand stands on four pillars: thoughtful essentials, common areas, locally inspired and connected community.
Each hotel will feature compact rooms (approximately 15 sqm), whose contemporary design will emphasise key features like superior quality beds and high-pressure rain showers. A large mixed-use space, meanwhile, will include a workspace, a leisure area, and a restaurant concept curated by local chefs who champion sustainability.
The first ASAI hotel in Chatuchak Market will include an eatery developed by Bangkok-based chefs and restaurateurs, Jarrett Wrisley and Paolo Vitaletti. They own the restaurants, Soul Food Mahanakorn and Appia, which are both renowned for their sustainable approach to cooking. Their menu at ASAI Chatuchak will highlight produce from Thailand’s Royal Project Foundation.
As for the staff, management will hire employees according to personality as much as experience. They are expected to be passionate about their neighbourhoods and always ready to share knowledge with guests.
L to R: Siradej Donavanik, Asai Holdings; Suphajee Suthumpun and Chanin Donavanik, Dusit International; Natapa Sriyuksiri, ASAI Hotels Suphajee Suthumpun, group CEO, Dusit International, said: “In line with our three-pronged strategy for balance, expansion and diversification, the introduction of ASAI Hotels will add an innovative new revenue stream to our company that complements our traditional hospitality offerings and actively responds to the needs and desires of millennial-minded travellers.”
“35% of this segment prefer to stay in luxury and upscale resorts”
“Recent detailed studies in America have shown that, alongside a desire for local experiences, a majority 35% of this segment prefer to stay in luxury and upscale resorts. The majority also placed cost and security as chief concerns when booking accommodation. ASAI is perfectly positioned to meet these needs, and we look forward to making the brand a huge success.”
First-floor bar concept image Aside from ASAI Chatuchak, five more properties are already in the pipeline. This includes three ASAI Hotels in Cebu City in the Philippines, one in Yangon, Myanmar, and another hotel in Bangkok in the Sathorn district.
All are expected to open throughout 2019 and ASAI Hotels hopes to secure over 10 properties by the end of the year across Southeast Asia and Japan.