Malaysia to bring in 36m tourists by 2020 – here’s how

Posted by - January 30, 2018

TOURIST ARRIVALS in Malaysia dipped by 2.5 percent (22,056,417 to 21,504,930) from January to October 2017 compared to the same period in 2016.
This prompted Prime Minister Datuk Seri Najib Razak to allocate RM2 billion in Malaysia’s 2018 Budget to elevate the tourism sector, a key industry in Malaysia, to greater heights.
The Malaysian Tourism and Culture Ministry also recently launched the Visit Malaysia 2020 campaign at the Asean Tourism Forum (ATF) in Chiang Mai, Thailand, reaffirming the country’s dedication to growing its tourism industry.
Visit Malaysia Year 2020 promotion campaign was officially launched just now in conjunction with ASEAN Tourism Forum (ATF) 2018 at Chiang Mai, Thailand.
#VMY2020 #MalaysiaTrulyAsia #SayangMalaysia
— Tourism Malaysia (@TourismMalaysia) January 27, 2018
‘Disgrace to the nation’: Malaysia’s tourism campaign logo mocked online The question is, how will Malaysia attempt to achieve this? Leading up to the Visit Malaysia 2020 campaign, efforts in developing new attractions such as the highly anticipated 20th Century Fox World Malaysia in Genting Highlands, Pahang and the premium integrated destination resort Desaru Coast Malaysia in Johor are expected to help boost Malaysia as a holiday destination.
Genting Highlands’ 20th Century Fox World theme park will be the first in Asia and the only functioning 20th Century Fox theme park in the world. The park is expected to house thrill rides and attractions based on Hollywood blockbusters like “Rio”, “Ice Age”, “Life of Pi”, “Night at the Museum”, “Planet of the Apes”, “Alien vs. Predator”, and “Titanic” upon full completion. The RM2.5 billion 10-acre theme park is slated to open by the end of 2018.
The official artist impression of the 20th Century Fox World Theme Park in Malaysia. Source: 20th Century Fox Film.
Desaru Coast in Johor, Malaysia’s first integrated premium resort, is set to open in June with easy access from both Singapore and Malaysia. Aside from a theme park, known as Desaru Coast Adventure Waterpark, Desaru Coast is set to engage families with a vast array of leisure and holistic offerings such as a golf course and a retail and lifestyle village.
To add on, the fully integrated beach-front destination will also host globally renowned hotels and resorts namely The Westin Desaru Coast Resort, Hard Rock Hotel Desaru Coast, and Anantara Desaru Coast Resort & Villas.
Discover a water adventure like no other at one of the world’s biggest waterparks, the Desaru Coast Adventure Waterpark. Source: Desaru Coast.
The rollout of these new tourism developments will complement Malaysia’s existing theme parks and shopping attractions such as the Movie Animation Park Studios (MAPS) and the Lost World of Tambun in Perak, LEGOLAND® Malaysia Resort in Johor Bahru, and various Premium Outlets in the country.
Legoland Malaysia’s aquarium resort to open by year end The next two years will be a crucial period for Malaysia’s tourism, first to achieve the end goal of 33.1 million tourists for 2018 and 36 million tourists in 2020.
The post Malaysia to bring in 36m tourists by 2020 – here’s how appeared first on Travel Wire Asia.

What’s in a logo? Malaysia’s ‘embarrassing’ tourism campaign logo mocked online

Posted by - January 29, 2018

The new logo for Malaysia’s latest tourism campaign was supposed to entice international visitors, and present “colourful portrayal” of the country’s treasured flora and fauna – but it seems to be grabbing people’s attention for all the wrong reasons with netizens slamming the Visit Malaysia 2020 design as “embarrassing” and “hideous.”
1998: we’re gonna have flying cars in 2020.
— muhd izzwan (@_Boscoe) January 27, 2018
The dated sketch was launched on Saturday and shows a mismatched collection of Malaysia’s national animals hanging out, inexplicably wearing sunglasses, and drawn in very different styles. Netizens were quick to point out that the turtle, orangutan and proboscis monkey look like it was made on Microsoft Paint – by a school child.
The official #VisitMalaysia2020 tourism logo literally looks like it was made in 10 minutes with microsoft paint. Honestly, of all things to skimp on. Malaysian graphic designers are crying everywhere. I can’t believe the world is going to see this
— Joyce Phung (@joycephung) January 28, 2018
— Yoy (@ShrlSbrdn) January 28, 2018
Others called it a “disgrace to the nation” and a representation of “mediocrity.”
Really? This is the best the whole population of Malaysia can come up with? What an absolute disgrace to the nation. The tagline might as well have been: “Unappealing. Underwhelming. Unimpressive.” #savemalaysia
— Justin Khoo (@justinkhoo) January 28, 2018
Changed my mind about the Visit Malaysia 2020 logo. It’s a perfect representation of Mediocrity. Overcompensation. Insecurity. You know you could be better, so you throw everything + the kitchen sink into the logo to make up for it, but you also can’t be arsed to do a good job.
— Charis Loke (@charisloke) January 28, 2018
Embarrassed by the new offering, a number of people decided to create their own logo to showcase the graphic design talents of Malaysians.
collection of #visitMalaysia2020 posters done by netizen
— pia (@piargh) January 28, 2018
My personal #VisitMalaysia2020 logo because food is LIFE!
acah2 hebat letak watermark but it’s okay. Fake it until you make it
— . (@AizatHamzah) January 28, 2018
Despite the backlash, it doesn’t look like it’s going anywhere. Tourism and Culture Minister Nazri Aziz defended the logo, saying it would not be changed. He said the design was done by the same in-house team that had designed all of the Visit Malaysia logos since 1990.
“Criticism is normal, we cannot get the consensus of the whole of Malaysia,” Nazri told The Star.
“If we want to wait for everyone to agree, even by 2020 it (the logo) will not be completed.”
“I’d rather trust my staff than the netizens. Anyway, it was never meant for the locals, it was meant for tourists,” he said.
Visit Malaysia 2020 is a campaign aimed drawing a total of 36 million tourists to the Southeast Asian country, to boost the economy and bring in RM168 billion (US$43 billion) in tourist receipts by 2020.
The campaign will be aligned with the World Tourism Organisation’s “Travel. Enjoy. Respect” movement launched last August, which encourages tourists to become a catalyst for positive change towards a better future.
The post What’s in a logo? Malaysia’s ‘embarrassing’ tourism campaign logo mocked online appeared first on Travel Wire Asia.