Travel Daily caught up with Rodney Harrex, chief executive of the South Australian Tourism Commission, to learn the latest about what’s new Down Under for 2018 and how the commission engages the travel trade. Here’s what he said:
The mission and vision of the SATC Tourism is an economic priority for South Australia and something I have been proud to be a part of for the past five years. I lead a dynamic and creative team who have been responsible for some ground-breaking work to ensure strong prospects for long-term growth for the tourism industry in South Australia.
We’ve shared some major wins over this period – from growing our visitor economy to a record AUD 6.6 billion (USD 5bn), to the introduction of new direct international flights including China Southern Airlines Qatar, Fiji Airways and Emirates, to implementing incredible marketing campaigns in our key markets and securing and hosting world class events.
Rodney Harrex, chief executive at the South Australian Tourism Commission Over the next three years, we will continue to market our tourism products and experiences domestically and internationally, we will develop our strengths of festivals and events, nature, and great living. We will continue to attract investment in tourism and develop our tourism assets and experiences and support our passionate tourism operators.
We are committed to growing our visitor economy to AUD8 billion and creating an additional 10,000 jobs by 2020 and to making South Australia a destination of choice for domestic and international visitors.
New for the SATC for 2018 There are many new and exciting things happening at SATC in 2018 as we continue to build on our fantastic achievements.
Adelaide Fringe Festival We have started the year strong, welcoming hundreds of thousands of visitors to a range of world class events including the Adelaide Fringe Festival, WOMADelaide and the Adelaide 500. Being a part of the 20-year celebration of the TDU was a magnificent milestone as was witnessing world cycling champions such as Peter Sagan take to our streets.
Just last week we hosted Australia’s largest travel and tourism business-to-business event, ATE18, as well as Tasting Australia, one of Australia’s most anticipated culinary festivals. As winter fast approaches there are a number of regional events to look forward to including Winter Reds, Umbrella Winter City Sounds and in Adelaide the highly anticipated Sydney Roosters versus Melbourne Storm at Adelaide Oval.
Adelaide Oval Looking forward, there are currently 16 new hotel builds announced for the Adelaide region with investment valued at over AUD 2 billion.
Working with travel agents We work closely with our tourism industry to deliver marketing, events and development programs that support tourism growth. SATC works with key Singapore and Malaysian travel agents to develop cooperative marketing campaigns for the purpose of promoting Adelaide and wider South Australia to their customers via print, digital and social media.
Kangaroo Island SATC also attends Tourism Australia’s premier Trade Events including Walkabout (held last September 2017) and Corrobboree Asia (to be held this August 2018) which connects key buyers for the SE Asian region with Australian sellers. We participate in these trade events, together with South Australian tourism product and experiences to enhance the South Australian message and communicate what SA has to offer.
SATC is actively engaged in a Travel Agent training program across Singapore and Malaysia to ensure local agents are up to date with the newest and best tourism products and experiences, such as the Kangaroo Island product and tours and the Barossa wine region experiences.
Barossa Valley We also work with Tourism Australia to further develop the ‘Aussie Specialist’ program which enhances the knowledge of Travel Agents that sell Australia. We have developed a new trade website for trade partners, retail travel agents or wholesale reservation consultants that has lots of useful information about selling South Australia such as suggested itineraries, destination information, events and packages and product updates. Check it out here.
Record-breaking results South Australia is welcoming more visitors than ever before, with the latest national and international visitor survey results showing that our state’s visitor economy has skyrocketed to a record-breaking $6.6 billion, with international visitors contributing AUD 1.1bn in visitor expenditure.
These results are a fantastic achievement and can be attributed to a concentrated effort in a few critical action areas – the growth in aviation access, product improvements and upgrades, targeted marketing campaigns, our growing digital marketing presence, our successful bidding for major events and conferences that drive visitation and most importantly tourism operators committed to delivering excellent service and experiences.
More South Australians are also exploring their state and becoming well informed ambassadors for the amazing tourism offerings and experiences and sharing these with interstate and international visitors.
Month: April 2018
Travel Daily caught up with Rodney Harrex, chief executive of the South Australian Tourism Commission, to learn the latest about what’s new Down Under for 2018 and how the commission engages the travel trade. Here’s what he said:
MSC Grandiosa MSC Cruises has unveiled the next flagship of its fleet, to be christened in Hamburg on 2 November 2019: the MSC Grandiosa.
The Swiss-based cruise line announced that its next flagship, MSC Grandiosa will be ready to set sail by the end of . that year. MSC Cruises executive chairman, Pierfrancesco Vago commented: “We are delighted to announce the christening of MSC Grandiosa here in Hamburg.
“Since our last christening in Germany of MSC Magnifica in 2010, as a company, we have embarked on a journey of strong growth and the German cruise guest has embraced our brand and our offering in a strong way so it is only natural that we would look to christen in Germany our next flagship and the first of the Meraviglia-Plus ships to come into service, MSC Grandiosa.”
The ship will bring two brand new shows from Cirque du Soleil at Sea, which is part of a long-term partnership between MSC Cruises and Cirque du Soleil. It will result in a total of eight original shows that will be available on MSC Cruises’ four Meraviglia and Meraviglia-plus generation ships.
Cirque du Soleil at Sea MSC Grandiosa will showcase a large promenade and it will serve as the social hub of the ship with an array of shops, specialty restaurants, as well as a new bar and lounge. It will house the L’Atelier Bistrot which will offer lounge seating with a stage and a dance floor, impressionist art, and terrace seating with Parisian Bistrot tables and chairs.
In addition, the promenade will host surprise performances including flash mobs and themed parties, as well as awe-inspiring projections on the 98.5-metre, LED Sky screen.
MSC Meraviglia This summer, MSC Cruises is opening up Northern Europe to even more cruise guests with the addition of MSC Meraviglia. The cruise line will offer four new ships, 36 different itineraries and six possible embarkation ports across Germany, the United Kingdom, France and Denmark.
Vago concluded: “We hold a special relationship with Germany overall and we are looking forward to celebrating with our German partners next November as well as welcoming our international guests to this historic port, rich in Maritime tradition and heritage.”
Jet2.com has announced flights to the closing San Javier Airport will cease as of November 2018, with routes to the Murcia region in Spain now heading to Corvera Airport, from March 2019. Flights to Murcia will continue to operate out of Leeds Bradford and Manchester ensuring as little disruption as possible to customers picking up transfers and package-holidays from the two regional hubs.
Steve Heapy (below), CEO of Jet2.com and Jet2holidays, said: “We are very impressed with the facilities at Corvera Airport, and we have been working hard to ensure that customers receive the same friendly welcome and VIP customer experience that Jet2.com and Jet2holidays is famous for. In the meantime our Summer 18 operation to San Javier will continue as normal.”
Flights from Leeds Bradford will start operating to Corvera from 29 March 2019, with three weekly services (Mondays, Wednesdays and Fridays) operating until 25 October 2019. Flights from Manchester will begin flying to Corvera on 1 April 2019 with three weekly services (Mondays, Wednesdays and Fridays) also operating until 25 October 2019. The change means that the airline is able to promote the sale of more than 55,000 seats to and from Corvera Airport.
“We are very excited about Jet2.com choosing to operate at our new airport”
The announcement ensures a continuity of flights and holidays to the region for customers of Jet2.com and Jet2holidays, and comes as a result of the company working closely with both airports as well as the Murcia regional government.
Manuel Fernando-Delgado, managing director of tourism – Murcia Region, said: “We are very excited about Jet2.com and about Jet2.com and Jet2holidays choosing to operate at our new airport in Summer 19. It is truly rewarding to see a prestigious company such as Jet2.com and Jet2holidays being impressed with our airport facilities, which shall drive tourism growth and enhance connectivity in Costa Cálida.”
JW Marriott Marquis Marriott Rewards and Starwood Preferred Guest (SPG) are aiming to help their members get the most out of travel through their latest loyalty points promotions.
Marriott International has introduced Marriott Rewards MegaBonus and SPG, More Nights, More Starpoints promotions – where members can earn bonus points for each night they stay, starting with their third night.
These new offers allow members to accrue points within each program’s extensive portfolio of hotels, totalling nearly 6,500 hotels and resorts worldwide. Points can be redeemed for free nights, flights, exclusive experiences on Marriott Rewards Moments and SPG Moments, with Marriott Rewards MORE shopping portal, and more.
Registration for both promos run until 30 June 2018, while the earning period is from 16 April to 20 July 2018.
Marriott Rewards MegaBonus By registering for the promo, members will earn 750 bonus points on every night of every stay starting on the third night. The MegaBonus will let guests earn up to 36,000 bonus points.
Nearly all Marriott Rewards brands are participating in the promotion except for Marriott ExecuStay, Marriott Executive Apartments and Marriott Vacation Club owner-occupied weeks.
SPG More Nights, More Starpoints Also starting on guests’ third night, members will earn 250 bonus Starpoints which is the equivalent of 750 Marriott Rewards points for every night spent at participating SPG hotels and resorts. They can earn up to 12,000 Starpoints, which equals to 36,000 Marriott Rewards points.
These promotions are in addition to the everyday member benefits of both programs including free Wi-Fi, mobile check-in/check-out, and, where available, mobile requests and keyless entry.
On the road with TIPTO After a rigorous and thorough selection process, TIPTO (Truly Independent Professional Travel Organisation) announced its first four agent Ambassadors last week.
The successful candidates were unveiled as Beryl Towne of Althams, Sara Allen of Dartmouth Travel, Stef Trevett of Baileys Travel and Su Dillon of Travel Counsellors.
“Our number one aim for TIPTO is to help our agents’ better sell and earn”
The programme has been established to ‘help inform TIPTO’s strategic direction’ by using the new agent ambassadors’ experience and wisdom to provide insight at all levels of the organisations structure, from the set up and delivery of roadshow events and training sessions, through to the incentive offers from members – as well as maintaining and enhancing TIPTO’s profile.
TIPTO chairman Jane Atkins said: “Our number one aim is to help our agents’ better sell and earn; and what better way to understand the challenges facing today’s front line than from the mouths of agents themselves. The input from these Ambassadors will be invaluable in terms of honing what we do and the leadership team is extremely excited to get all four of them involved ASAP.”
On top of working closely with the organisation, the four will also act as organisation representatives and will be given first refusal on VIP events such as Ladies’ Day at the Races, high-tea at the Ham Yard Hotel and lunch at London’s famed celebrity hangout The Ivy.
Beryl Towne Towne said: “Having worked for a well-established independent travel agent for over 40 years, I know the true value and many benefits an independent company can bring to the public. I hope my experience in the various roles I have held within Althams will be advantageous in my new appointment as a TIPTO Ambassador. I am very much looking forward to this new opportunity.”
Dillon added: “TIPTO is such a valuable resource and I’m excited to use my knowledge of the industry and the challenges agents face to help TIPTO shape their future,” while Trevett noted: “I’m delighted to have been recognised for my continued support of the association. I feel privileged to have been chosen as one of the first TIPTO Agent Ambassadors, it is a truly exciting opportunity and one I want to really have an impact on.”
“I have a wealth of knowledge to share and I can’t wait to get started”
Allen concluded: “The products TIPTO’s smaller supplier members offer are perfect for our clientele and I’m a firm believer in supporting those operators that invest and value our custom. After 25 years in the industry I have a wealth of knowledge to share and I can’t wait to get started.”
TIPTO has not stopped searching for more ambassadors and all TA’s have to do to be eligible is that they regularly attend roadshow events and be registered at www.tipto.co.uk come pre-packaged with initiative and gumption to work alongside TIPTO’s members.
To apply, agents can email [email protected], stating why they have the right material to become and an ambassador and example of the skills they possess that are integral to shaping the company’s future.
Mango Tree Restaurants Worldwide, headquartered in Bangkok, opened their first outpost in India. After winning customers across Bangkok, Hongkong, China, Tokyo, Manila and London, Mango Tree now makes its way to Mumbai with an outlet in the newly opened lifestyle complex Horizon in Juhu.
After twenty-four years since the first Mango Tree was opened by Pitaya Phanphensophon in Bangkok, it has expanded and evolved from its origins to be a modern contemporary lifestyle brand that has several tiers of its restaurants at every consumer level.
Mango Tree Bannana Blossom Salad “Although Thailand has always been my home, I also inherited certain Chinese characteristics from my parents and this influences my approach to cooking and also to the restaurant business. I strongly believe in using the freshest locally sourced ingredients and although we always present our dishes beautifully, great taste is at the heart of every dish on our menus, said Phanphensophon.
Mango Tree Mumbai opens in partnership with Rana Singh of Mondo Culinary, known as the sole representative in India for the dinnerware brands Wedgwood and Vera Wang Home.
Mango Tree Crab in Yellow Curry Sauce “We believe that we are more than simply a restaurant and make sure that we deliver an experience to the guest that is more than just food. Today Mango Tree has nine flagships spanning seven countries in prime cities and our vision is to be the premier global brand of Thai cuisine by delivering quality food with great taste and true Thai hospitality in every major city throughout the world”, added Trevor MacKanzie, MD/Partner, Mango Tree Restaurants Worldwide.
“Savor, explore, converse, imbibe…. Take a tour to the four regions of Thailand’s culinary compass, where our chefs have distilled the best of Northern, North-Eastern, Central and Southern Thai cuisines, to present the best of these regions to India”, said Rana Singh.
Signature Dishes created for Mango Tree Mumbai include Thai Betelnut Leaf Wrap (Miang Kham), Phad Thai Spring Roll (Por Pia Phad Thai), Clear Tom Yum Soup Seafood Hotpot (Poh Taek) Banana Blossom Salad (Yum Hua Plee), Mango Tree Lobster Phad Thai (Lobster Phad Thai), Crab in Yellow Curry Sauce (Poo Phad Phong Karee), Two-way Fish (Pla Song Withi) and Massaman Curry Lamb Shanks (Massaman Kha Kae)
. Mango Tree Grilled Scallop Fingerroot Ginger Sauce. The 120-seater space is divided in three distinctly designed zones: lounge, dining area and private room. Handcrafted Asian-inspired cocktails include Pomelo and Rosemary Tini, Mango Tree Mule, Lemon Grass Glalangal Tini.
Ramada Worldwide takes the ruby-red crown as one of Wyndham Hotel Group’s most prominent brands, and it is certainly making waves in all the right places.
With over 850 properties in 64 countries, it’s hard not to be inspired by the vibrancy of the Ramada brand.
For Ramada, red is more than a colour – it is who they are. Through thoughtful pops of red, Ramada aims to provide guests with a warm and friendly stay, one that ignites passion in the heart and invokes a wanderlust.
Any world traveller would be impressed with Ramada’s diverse locations in nations around the globe. Each of Ramada’s properties are in all the most convenient spots for your comfort and easy accessibility. Spacious rooms, comfortable beds and a staff of Ramada Ambassadors are ready and waiting to help.
Properties in the centre of buzzing cities are perfect for business travellers looking for comfort, style and convenience.
A large selection of Ramada hotels have meeting rooms and high-speed Internet access. So, if you’re travelling for business, there’s no need to muddle schedules by trying to find offices in a new city. Just arrange meetings at the hotel, where staff are happy to say hello to hospitality that makes business a pleasure.
Business travellers will also be happy to hear Ramada Worldwide have more properties at international airport locations compared to any other hotel group. So, if you’re a frequent flyer, you can say hello to a home-sweet-home away from home.
Of course, Ramada is not exclusive to business travel. Ramada hotels can offer you all the facilities to become the traveller you always wanted to be, and finally get to upload those awe-inspiring pictures you’ve only ever seen your friends post.
Ramada offers its guests a catalogue of stunning beachfront properties. Ramada Suites Wailoaloa Beach Fiji has just opened its doors to guests who appreciate style, comfort and an amazing tropical location.
Situated on the beach front, this property allows guests to wake up and watch the glowing sunrise peep up over the glistening ocean – all from the comfort of your private balcony.
The white, sandy beach couldn’t be any closer to these suites. Guests can soak up the Fijian sun and paddle in the warm South Pacific Ocean, then head back to one of the fully fitted suites to watch an in-house movie on the 42-inch screen before taking an afternoon siesta in a magically comfortable king-size bed.
If you’re planning a romantic getaway and want to be completely looked after, then search no further than Ramada Bali Sunset Road Kuta.
The resort is in the prime position to soak up the sun, culture and local sights. Get ready to say hello to a vacation worth humblebragging about. This hidden gem is perched near the island’s south edge, in downtown Kuta. This property blends urban style with a classic luxury beach resort.
Ramada Bali Sunset Road Kuta will evoke a sense of complete relaxation and serenity with its glass-enclosed rain showers and floor-to-ceiling windows.
While away your days on Kuta Beach, just a stroll away, or float in the rooftop pool and bask in the Bali sun. Take a pampering treatment for two at the world-class spa before adorning your favourite summer outfit and dining on Asian fusion cuisine in the lobby lounge restaurant.
Perhaps you’re looking for the perfect place to take your family for a unique, once-in-a-lifetime vacation. Ramada Eco Beach Resort, Broome is a multi award-winning eco resort set amongst the pristine and untouched Kimberly environment in North Western Australia.
Guests can experience unforgettable and unique wilderness, safe in the knowledge that their vacation is having a minimal impact on the environment around them.
The retreat offers 25 superbly appointed eco-villas interlinked by over one-kilometre of elevated wooden boardwalks, and 30 luxurious safari style eco-tents.
From sublime business stays, to luxurious getaways, no matter which Ramada property you stay in, you can always expect impeccable full-service hospitality and a comfortable stay.
Whether guests are heading to the edge of the Earth or the edge of town, Ramada promises to ignite your passion for travel.
Say hello to a whole new way of feeling welcome. Say hello to red®.
The post Ignite your passion for travel with Ramada Worldwide® appeared first on Travel Wire Asia.
ALONGSIDE being creatures of habit, humans also love getting free stuff.
This bodes well for airlines and hotels trying to retain customers through loyalty programs.
Loyalty programs tap into the “science of free” that humans are inclined towards and seek to reward customers for continually using the same brand.
These Asian airports are becoming destinations in their own right Some loyalty programs really are a cut above the rest. So much so, there is an Oscars-esque award ceremony recognizing the world’s best loyalty programs in the travel industry.
The Freddie Awards have been running since 1988 and is recognized as the world’s most prestigious member-generated awards within the travel-loyalty sector.
The ceremony was created for frequent travelers to have their opinions heard and this year, 4.4 million people cast votes for their favorite airline, hotel, and credit card loyalty schemes across the Americas, Europe, Africa, the Middle East and Asia/Oceania.
Airlines: Virgin Australia’s Velocity program dominated the airline category in the Middle East and Asia/Oceania category.
Taking home the award in categories including “Program of the Year,” “Best Elite Program,” “Best Customer Service” and “Best Redemption Ability.”
What’s your favourite window seat view? pic.twitter.com/x3UcnV0aLn
— Virgin Australia (@VirginAustralia) April 29, 2018
Virgin Australia only missed out on “Best Promotion” to Emirates Skywards and Saudia Alfursan which won the prestigious “210 AWARD” given to programs trending among travelers.
Hotels: The Freddie Awards named IHG Rewards Club “Program of the Year” and “Best Promotion” in the hotel category for the Middle East and Asia/Oceania region.
Accor Hotel’s Le Club Accorhotels program grabbed the awards for “Best Customer Service” and “Best Redemption Ability” while Starwood Preferred Guest took the gong for “Best Elite Program” and Taj Innercircle won the “210 AWARD”.
What can these programs offer frequent travelers? Virgin Australia’s Velocity program, for example, has grown its members to seven million users in just 12 years.
Customers can earn points flying with any of its partner airlines including Delta, Etihad, Air New Zealand and Hainan Airline.
Buying gas from BP, staying in selected hotels, subscribing to wine deliveries from Liathwaite’s and Virgin Wines, and many other ways can earn frequent flyers points.
When it comes to redeeming these points, members of the program needn’t worry about having 100 percent of the points as Virgin Australia’s Velocity program offer “Points and Pay” for more flexibility.
As for the Starwood Preferred Guest program, winner of the “Best Elite Program”, loyal patrons of the hotel can make their way up the points tier with every luxury stay.
A post shared by Starwood Preferred Guest (@spg) on Mar 11, 2018 at 12:19pm PDT
Offering Gold, Platinum, 50-night Platinum, 75-night Platinum, and 100-night Platinum reward levels, guests can claim anything from late checkouts to gifts on arrival and room upgrades to ambassador access who will take care of organizing every aspect of your stay.
Rewards programs are a revelation to many travelers. They can be the difference between staying in bargain lodgings or ultimate luxury for the same price, or getting that much-needed upgrade on your long-haul flight.
Here are all the winners across every region.
Middle East & Asia/Oceania Airline
Best Promotion: Emirates Skywards – 50 percent off first class upgrades Best Redemption Ability: Virgin Australia – Velocity Frequent Flyer Best Customer Service: Virgin Australia – Velocity Frequent Flyer Best Elite Program: Virgin Australia – Velocity Frequent Flyer Program of the Year: Virgin Australia – Velocity Frequent Flyer 210 Award: Saudia Alfursan Hotel
Best Promotion: IHG Rewards Club – Accelerate Best Redemption Ability: Le Club Accor Hotels Best Customer Service: Le Club Accor Hotels Best Elite Program: Starwood Preferred Guest Program of the Year: IHG Rewards Club 210 Award: TAJ Innercircle Credit Card
Best Loyalty Credit Card: ADCB Etihad Guest Above Visa Card Americas Airline
Best Promotion: Southwest Rapid Rewards – Unbelievable Companion Pass Offer Best Redemption Ability: Southwest Rapid Rewards Best Customer Service: Southwest Rapid Rewards Best Elite Program: American Airlines – Advantage Program of the Year: Southwest Airlines Rapid Rewards 210 Award: Avianca Lifemiles Hotel
Best Promotion: MGM – M life Rewards – Holiday Gift Shoppe Best Redemption Ability: Marriott Rewards Best Customer Service: Marriott Rewards Best Elite Program: Marriott Rewards Program of the Year: Marriott Rewards 210 Award: MGM – M life reward Credit Card
Best Loyalty Credit Card – Southwest Airlines Rapid Rewards Premier Credit Card Europe/Africa Airline
Best Promotion: Norwegian Reward – Christmas Advent Calendar Best Redemption Ability: Aeroflot Bonus Best Customer Service: Aeroflot Bonus Best Elite Program: Aeroflot Bonus Program of the Year: Norwegian Air – Norwegian Reward 210 Award: Aeroflot Bonus Hotel
Best Promotion: Le Club Accor Hotels – Activation Booster Best Redemption Ability: Le Club Accor Hotels Best Customer Service: Le Club Accor Hotels Best Elite Program: Marriott Rewards Program of the Year: Le Club Accor Hotels 210 Award: IHG Reward Club Credit Card
Best Loyalty Credit Card: American Express – Membership Rewards The post The best travel loyalty programs in Asia appeared first on Travel Wire Asia.
Atlantis’s first resort in China officially opened yesterday. Owned by Fosun International and managed by Kerzner International, the opening of Atlantis Sanya was marked with a VIP packed grand opening with government officials, business leaders and Chinese celebrities all in attendance.
The centre piece of the event was a five-act theatrical tour-de force which used 43 performers, dramatic musical performances and fireworks to bring the legend of Atlantis life. Directed by INVNT’s Paul Blurton, the production starred Prinnie Stevens in the lead role of Queen Atlantia.
“It was a momentous opening celebration befitting a leisure development of this size and scale,” said Heiko Schreiner, Atlantis Sanya’s managing director. “It was also a taste of the kind of resort we want Atlantis Sanya to be known for – one that both amazes and inspires. We look forward to delivering an extraordinary holiday experience to travellers visiting our resort in Sanya.”
Discussing the importance of family in the development of Atlantis Sanya, Guo Guangchang, chairman of Fosun International said: “We call it ‘FOLIDAY,’ Fosun’s distinctive holiday brand that seeks to take the tourism industry to greater heights.
“At Atlantis Sanya, families will have everything they want and need for a breathtaking holiday experience. With something for every family member to enjoy, we’ve designed the ultimate, multi-generational resort experience, focused on delivering quality family time and treasured memories that last a lifetime.”
Guo Guangchang, chairman of Fosun International and other VIPs at the launch Found on Haitang Bay, Sanya, in Hainan province the RMB11 billion project, based on the ancient myth of Atlantis, features Ambassador Lagoon, overflowing with more than 86,000 ocean dwelling species; the 200,000-square metre Aquaventure Waterpark; the 1,800-seater theatre, Dolphin Cay and 21 restaurants, lounges, bars, and cafes. Not to mention 1,314 guestrooms & 154 suites – seven of which are actually under water and are the first of their kind in China.
Atlantis, Sanya, Poseidon Suite Atlantis Sanya also offers a 5,000sqm MICE facility, comprising two ballrooms, two board rooms, full equipped business centres, complemented with the latest audio-visual equipment and well-drilled events team to make sure all events go off without a hitch.
CEO of Kerzner International said: “We are delighted to be welcoming Atlantis Sanya into our family as not only the first Atlantis resort in China, but also a proud first step into the Asia Pacific region,” and Atlantis Sanya is the next generation of Atlantis resorts, offering a wide variety of guest entertainment experiences.”
Mövenpick Holding today announced that it has agreed, together with its partner Kingdom Holding, to sell Mövenpick Hotels & Resorts to AccorHotels.
Mövenpick Hotels & Resorts was established in 1973 as an extension of the successful Mövenpick restaurant business. Since then, Mövenpick Hotels & Resorts has expanded its international presence and today manages more than 20,000 rooms in 84 hotels across Europe, the Middle East, Africa and Asia. With 42 additional hotels under development and to open by 2021, the group will further expand its footprint across these continents.
Sébastien Bazin, chairman and CEO of AccorHotels, gave a comment on the huge sale: “With the acquisition of Mövenpick, we are consolidating our leadership in the European market and are further accelerating our growth in emerging markets, in particular in the Middle East, Africa and Asia-Pacific.”
We are consolidating our leadership in the European market
AccorHotels is to pay CHF560 million (USD566 million) for Mövenpick Hotels & Resorts. The transaction is subject to regulatory approvals and should be completed in the second half of 2018.
Bazin added: “The Mövenpick brand is the perfect combination of modernity and authenticity and ideally complements our portfolio. Its European-Swiss heritage is a perfect fit with AccorHotels.” 16,000 hospitality professionals are dedicated to ensuring Mövenpick’s traditional Swiss values are always upheld.
With the integration into AccorHotels, a travel group with more than 4,300 hotels, resorts and residences operating in 100 countries, Mövenpick Hotels & Resorts will continue its success and accelerate its further growth. Mövenpick Hotels & Resorts will have access to the Accor customer loyalty program, benefit from new sales channels and will be able to increase the operational performance of its managed properties.
This transaction illustrates the strategy we intend to pursue with the opening up of AccorInvest’s capital
Bazin concluded: “By joining the Group, it will benefit from AccorHotels’ power, particularly in terms of distribution, loyalty-building and development. This transaction illustrates the strategy we intend to pursue with the opening up of AccorInvest’s capital: to seize tactical opportunities to strengthen our positions and consolidate our leadership, as well as leverage our growth.”
Mövenpick Holding will continue on its growth path with Mövenpick Fine Foods, Mövenpick Wein and Marché International.
Follow Travel Daily for updates to follow.