Accor Wins Naming Rights for Stadium Australia in Sydney

(26 Nov 2021)
Accor has won the naming rights for Stadium
Australia, the iconic venue in Sydney Olympic Park and the
centrepiece of the Sydney 2000 Olympic and Paralympic Games.

With a capacity to hold concerts for 100,000
spectators and over 80,000 people for seated sporting events, the
stadium has hosted the world’s best in entertainment., including
global acts such as Adele, AC/DC, Ed Sheeran and Taylor Swift, and
sporting events like State of Origin, National Rugby League Grand
Finals, FIFA World Cup Qualifiers, the Bledisloe Cup and British &
Irish Lions rugby test matches.

Accor Stadium will host the Australian national
women’s football team the Matildas against USA in front of an
anticipated record crowd on Saturday, 27 November.

Accor has won the naming rights for Stadium Australia, the iconic venue in Sydney Olympic Park

“NSW is open for business and we are thrilled our
local fans, along with interstate and international visitors, will
be able to experience fantastic sporting and entertainment venues
like Accor Stadium,” said Minister for Sport, Natalie Ward. “Accor Stadium will have an
important role to play in NSW in 2022 and beyond and I can’t wait
to see the seats filled again by those enjoying the experience of
a large-scale live event.”

Accor Stadium will soon feature one of the world’s
largest LED video screens at 1200sqm. The screen is just
one of many new enhancements that will improve the spectator and
fan experience, and will be a unique signature of Accor Stadium.

Simon McGrath, CEO of Accor Pacific, said, “Accor
is dedicated to creating incredible customer experiences, and
Accor Stadium firmly aligns with this vision. … We will offer
ALL – Accor Live Limitless members exclusive
money-can’t-buy-experiences across Accor Stadium’s events program.
Together, with our four hotels in Sydney Olympic Park with the
Pullman, Novotel and ibis brands, and with the launch of Accor
Stadium, the precinct will enable people to enjoy the best in
hospitality and live entertainment.”

Accor opened a Novotel hotel in Sydney’s Darling
Harbour 30 years ago and now has 395 hotels, resorts and
apartments and 18,000 team members in the region.

The company is also a partner with the AFLW, AFL, NRL, NSWRL and
Netball Australia.

Accor’s deal is for 7 years.

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