(26 Nov 2021)
The Abu Dhabi National Exhibitions Company
(ADNEC), part of ADQ, is taking the next step in its business diversification
strategy with the acquisition of Etihad Holidays from Etihad
Airways.
Etihad Holidays will be integrated with Tourism 365, ADNEC’s
tourism promotion business.
“ADNEC is proud to welcome this important business entity into its
portfolio. We hold a long-term investor perspective in identifying
and acquiring key assets in developed markets. This move will
strengthen the group’s competitiveness and will increase direct
and indirect economic contributions to the UAE’s tourism sectors,
said Humaid Matar Al Dhaheri, ADNEC’s MD and
Group CEO. “ADNEC Group has wide-ranging experience in
overseeing successful tourism and hospitality assets and will
bring the same insights and strategic focus to ensure the
continued success of this important entity.”
ADNEC Group
Tourism 365 will operate Etihad Holidays, taking
it from a platform focused on the local market to a fully-fledged
tour operator supplying online and traditional travel agencies
with Etihad-network holiday packages from key source markets.
Capital Experience, Tourism 365’s destination management arm, will
be the exclusive supplier of Etihad Holidays across the UAE when
it comes to hotels, transfers and attractions.
Roula Jouny, Executive Director of Tourism 365,
said, “We are thrilled with this move. This new development
solidifies our strategic role in strengthening Abu Dhabi’s
position as a destination and bolstering the incredible efforts of
the UAE’s wider tourism industry. This asset transfer will
significantly expand Etihad Holidays’ presence in key source
markets especially from a B2B tour operator standpoint. As part of
Tourism 365’s vision to become the number one choice for travel
and tourism professionals, we look forward to further highlighting
Abu Dhabi to tourists from far and wide, whilst also showcasing
the unmissable offerings of the Emirates.”
Details of the acquisition have not been
disclosed.
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