Akbar Travels Expands Partnership with Sabre

(24 Feb 2021)
Akbar Travels, one of India’s largest travel agencies,
has signed a new agreement with Sabre.

Under the extended and expanded agreement, Sabre
will continue to be Akbar’s preferred GDS partner in India, ensuring that the firm
– which is the largest
travel company in India in terms of IATA-approved branches, staff
numbers and business turnover – can continue to access real-time,
rich content from hundreds of thousands of airlines, hotels and
other travel providers through Sabre’s Red 360
interface.

“Our new agreement and renewal with
Akbar is testament to their confidence in Sabre’s technological
solutions,” said
Todd Arthur, Vice President, Sabre Travel
Solutions, Agency Sales, Asia Pacific. “There’s no question about
the extent to which the entire travel ecosystem has been impacted
by the ongoing pandemic. However, what is also not in any doubt is
the commitment of both Sabre and Akbar Travels to continue to
invest in technological innovation for the future of our
companies, our shared relationship and the recovery and growth of
the travel industry as a whole in the Indian subcontinent and
beyond.”

In addition to this latest renewal,
Akbar and Sabre will also be working more closely together through
the appointment of software company Benzy Infotech, a fully owned
subsidiary of the Akbar Group, as Sabre’s partner for 15 states in
India to promote and develop Sabre’s business in these markets and
strengthen its presence across the Indian subcontinent.

The new agreement follows an
earlier deal enhancement last year, when Akbar selected Sabre’s
Content Services for Lodging (CSL) APIs to enable its agents to
more easily shop, compare and book more than a million lodging
options for clients.

“For many years, Akbar has
utilized a broad portfolio of Sabre technology and solutions to
leverage growth, streamline operations, expand our geographic
reach and differentiate our own services within our markets,” said
K.V. Abdul Nazar, founder, chairman and managing director, Akbar
Group. “So, we’re not only delighted to continue to benefit from
Sabre’s robust and scalable solutions but also proud to build on
our successful, shared history by further extending Sabre’s
world-class products and services in the Indian subcontinent through the new partnership agreement between our subsidiary Benzy
and Sabre.”

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