(16 Dec 2020)
Atomize, a provider of revenue management software for
the hospitality industry, has appointed Michael McCartan as
Chief Growth Officer (CGO), effective January 2021.
In this cross-functional role, Michael will be
responsible for the development and delivery of the company’s
global strategic objectives and for ramping up Atomize’s
international expansion strategy.
Michael has over 20 years of experience in
executive business development and delivery roles in the
hospitality and revenue management technology fields.
He worked as the Executive VP for RateGain where
he expanded their pricing optimization services across vertical
industries, and from 2014 to 2019 he led RMS provider Duetto’s
expansion across EMEA.
Michael has also worked as a senior advisor for
enterprise SaaS companies to accelerate revenue growth and
performance by leveraging technology partnerships, developing
go-to-market plans and designing models to improve solution
“I am excited and feel honored to have Michael
join the Atomize management team,” said Alexander Edström, CEO at
Atomize. “He possesses a unique and priceless track record in the
revenue management field, and many recognize him as a leader in
this space. While Michael will support our strategy of working
with revenue management departments of larger hotels and hotel
groups, his contribution will surely go beyond merely serving
Atomize and will also contribute to building constructive
dialogues in the revenue management community as a whole.”
Michael has a bachelor’s degree in civil
engineering from the University of Cape Town and a postgraduate
degree in business administration and management from The Open
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