(30 Mar 2021)
British Airways has teamed up with Feast Box, a
provider of internationally inspired recipe boxes, and its premium
catering partner DO & CO, to create a limited-edition cook-at-home
meal kit that has been designed to mirror British Airways’ First cabin dining
Each meal kit includes a four-course menu inspired
by the food served in British Airways’ First cabin.
Customers can choose vegetarian, fish and meat dishes in their
kit. They will receive the full ingredients – as used in the First
cabin – to cook the meal at home, along with a recipe sheet and an
information card in the form of a passport.
The meal kits
cost from £80 each and serve two people. The kits are already available to
order with deliveries beginning next week.
Hamish McVey, Head of Brands and Marketing at
British Airways said, “We hope that this exclusive First
experience will allow our customers who are missing flying to
enjoy an amazing dining experience at home. British Airways, Feast
Box and DO & CO take huge pride in offering top quality
international cuisine, and although it might appear a little
different being delivered to a customer’s door rather than at
38,000 feet, we hope it will be just as exciting.”
A sample menu includes:
Loch Fyne smoked salmon timbale with honey mustard
Slow cooked British beef cheeks with Jalapeno
potato gratin, tenderstem broccoli and chimichurri
Cheese selection of Caws Golden cenarth, Snowdonia
Black Bomber Cheddar, Harrogate blue and Kidderton ash goats
cheese with chutney
Dark chocolate & orange liqueur bread & butter
pudding with vanilla sauce
“At DO & CO we pride ourselves on offering outstanding and
innovative dining experiences to our customers around the world.
Working on this First dining experience has been a fun way to
bring some of what we usually do in the skies with British Airways
into people’s homes and we look forward to them enjoying it. We’ve
ensured that dishes such as our slow-cooked 48-hour beef cheeks in
a port wine jus are easy to assemble and of course delicious to
enjoy,” said Robert Williams, DO & CO UK Managing Director.
Both the outer and interior packaging of the meal
kits consists of recyclable, compostable or biodegradable
materials. The food is sourced, where seasonality allows, from the
UK and Ireland including smoked salmon from Loch Fyne in Scotland
and beef cheeks from heritage UK breeds.
Travel Industry News,
Hong Kong Airlines to Trial Lab App Module of IATA Travel Pass