(14 July 2021)
British Airways will launch a new inflight
digital ordering platform next week, giving customers travelling in Euro
Traveller the option to order additional snacks and drinks
mid-flight, directly to their seat.

The new inflight ordering system will complement
the airline’s current ‘Buy Before You Fly’ offering, where
customers are encouraged to order from the airline’s full
Speedbird Café menu, including items from its Tom Kerridge range,
in advance of travel.

The new digital ordering system means that
customers who wish to add to an existing pre-order, or for those
who did not place an order before travel, can do so at any point
during their flight.

British Airways will launch a new inflight digital ordering platform next week, giving customers travelling in Euro Traveller the option to order additional snacks and drinks mid-flight, directly to their seat. Click to enlarge.

The system will initially be available
from 19 July on select short-haul routes operating from LHR.

To place an order, customers simply connect to the
on board Wi-Fi service free of charge via shop.ba.com, click on
the ‘shop’ option for their flight, and a virtual menu will
display the range of drinks and snack options on offer. Orders can
be made via all major credit and debit cards or through Avios.

Tom Stevens, British Airways’ Director of Brand
and Customer Experience, said, “We know that customers like being able to purchase
their food in advance of travel and guarantee their first choice,
however we also understand the importance of an extra cup of tea
or a gin and tonic, in the moment. We think that this new digital
ordering proposition, coupled with our pre-purchase option is a
winning combination, catering for everyone’s needs.”

British Airways’ Speedbird Café menu is still
available to pre-purchase at for short haul
flights in Euro Traveller, and the airline will also continue to
offer a complimentary bottle of water and snack to all customers
on board.

The introduction of in-seat ordering follows the
launch of ‘Your Menu’ in British Airways’ Heathrow
lounges. The new digital table service which requires only the
scan of a QR code to enable orders to be delivered to each
individual customer.

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