Have Holiday Inn and Proud Real Estate just reinvented package holidays?

After the successful launch of Vana Nava Water Jungle in Hua Hin, one of Thailand’s top waterparks which has been in operation for three years, Proud Real Estate has invested a further THB 1.8 billion into building the Holiday Inn Vana Nava Hua Hin while also adding Vana Nava Sky, a roof top observation deck, bar and restaurant; and introducing a new children’s zone in the waterpark.

The hotel is phase two of the almost THB 4 billion development, which sits on a 35-rai plot of land. The third and final phase will be premium residences expected to launch within 2018.

“With the tourist demographics to Hua Hin moving from more traditional European senior couples to younger Asian families, guests are looking for a more adventurous and playful experience while on vacation. On top of beaches and local culture, more and more customers are also in search of memorable, fun activities they can share with their loved ones, bringing a joyful travel experience to everyone. Vana Nava Hua Hin is the first ‘Resort Destination’ project in Thailand developed under a ‘Playcation’ concept, with facilities for all types of customers, including families, couples and corporate groups,” said Proud Real Estate’s executive director, Ms. Proudputh Liptapanlop (pictured above).


“The Playcation concept means more than just putting a hotel next to a waterpark. It is about delivering a seamless customer experience. All 300 rooms will be sold inclusive of unlimited waterpark access for all guests and customers will be given an RFID wristband upon arrival, which not only provides them entry into the waterpark, but also unlocks their hotel room and pays for all their food and other purchases. The wristband can either be post- or pre-paid so parents can top them up for their kids and control how much they can spend. There are also plans to extend the use of this technology to include other services such as in-room services and e-commerce in the future,” added Ms. Liptapanlop.


The 300-room Holiday Inn Vana Nava Hua Hin is a unique 140m-high property, making it the tallest building in Hua Hin and offering guests uninterrupted panoramic views of the ocean. The hotel has three main target segments with families being the most natural clientele based on the popularity of the waterpark. The hotel will also feature one of the largest MICE facilities in Hua Hin with over 1,500 sqm of meeting spaces, along with a wide range of facilities that includes a 24-hour 300 sqm fitness centre, infinity pools on 26th floor, as well as a lobby bar, spa, well-equipped Kids Club and dedicated Kids Suites. All guests are entitled to unlimited access to the water park during their stay at the hotel and innovative technology will also be a feature with a special electronic entrance system to replace queuing and ticketing.

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