(23 Mar 2021)
Hilton has unveiled plans to
convert up to 2,000 rooms in 24 months in Thailand, with a focus
on its full service brands Hilton Hotels & Resorts and DoubleTree
by Hilton, as well as focused service brand Hilton Garden Inn.
Emerging from one of the industry’s most challenging years,
Hilton’s recent FY2020 earnings results show signs of
optimism in development activity globally, with conversion
signings for Hilton across the globe increasing more than 30
percent versus the previous year.
In recent years Hilton has inked a number of
signings in Thailand, paving the way for the market
launch of its focused service brand, Hilton Garden Inn, which is
scheduled to open
in Phuket in the final quarter of this year, as well as the debut
of its lifestyle brand, Canopy by Hilton, in the country in 2023.
Thailand already holds Hilton’s largest portfolio
in South East Asia with 11 hotels across four brands and an
additional eight in the pipeline, which will see the entry of two
new brands into the market.
Paul Hutton, vice president, operations, Hilton in
South East Asia, said, “As much as we continue to witness the
impact of the global pandemic on the travel industry, across the
board we are optimistic about recovery in the mid to long-term,
first through domestic travel that will be followed closely by
what we believe will be exponential pick up in international
travel as travel borders reopen in a safe and cautious manner.”
Hilton currently operates across five locations in
Thailand: Bangkok, Phuket, Koh Samui, Hua Hin and Pattaya.
“The strength of our portfolio and commercial
engines have helped preserve and optimize value for our owners
throughout one of the most challenging years the industry has ever
faced,” said Guy Phillips, senior vice president, development,
Asia and Australasia, Hilton. “The trust we see from our partners
in our award-winning brands gives us confidence that steering our
focus onto rebranding opportunities would allow us to help
independent hotel owners in Thailand maximize the potential of
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