(29 June 2021)
Indonesia’s Lion Air Group has signed an extended and
enhanced distribution agreement with Sabre designed to increase
ancillary revenue and improve the airline’s overall performance
with new technology.

The carrier was already using Sabre’s SabreSonic
Customer Sales and Service (CSS) as well as a suite of crew
management, operations, and scheduling solutions to help optimize
daily functions, reduce costs and plan strategically across the
Lion Air group, which includes Batik Air Indonesia, Wings, Malindo
Air and Thai Lion Mentari.

The group also distributes its inventory globally
through Sabre’s
GDS platform.

Lion Air Boeing 737 MAX reg: PK-LKQ. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

“We’re delighted to affirm and strengthen our
long-standing relationship with the Lion Air Group in an agreement
which is testament to the group’s confidence in Sabre to deliver
the advanced solutions needed to enable its airlines to capture
market recovery, to solidify its leading position in the
Indonesian marketplace and power future global growth,” said

Rakesh Narayanan, Vice President, Regional General Manager,
Asia Pacific, Travel Solutions Airline Sales. “Now, more than
ever, it is essential to have the right technology to enable a
well-implemented ancillary-services strategy in order make the
most of every seat, while ensuring that the changing needs and
wants of every traveler can be met.”

The Jakarta-headquartered airline group is adding
to its toolkit with an extra set of omni-channel solutions from
Sabre.

Additional ancillary revenue optimization
solutions will provide end-to-end capabilities to easily create,
and market ancillary offers across all channels, including
differentiated seat price, and facilitating the payment and
delivery of ancillary services across the airline group.

The software will provide significant
opportunities to increase revenues through the sale of ancillary
services via partner carriers, as well as enabling Lion Air Group
to sell supplementary ancillaries at check-in.

The group will also be able to create unique
ancillary inclusions, selling and price points for each of its
brands.

In addition, Sabre technology will provide Advance
Shopping capabilities, for more accurate shopping results, and
enable self-service features complementing the Automated Exchange
and Refund capabilities, as well as the automation required to
reaccommodate ancillaries to new flights after a disruption.

The airline group will also use Sabre’s Digital
Workspace to enable faster processing of passenger requests
on-the-go, including using its tablet version to provide
personalized customer service remotely away from a traditional
check-in, gate desk, or workstation.

Sabre Digital Connect, a comprehensive,
micro-services enabled API Hub, will also power the group’s
eCommerce capabilities, whilst  a series of revenue integrity
management tools detect, analyze and optimize less profitable
bookings in real time in order to improve each aircraft’s load
factor.

“The Lion Air Group is one of the largest entities
in the global aviation market with evident rapid expansion,
especially over the past two decades,” said Datuk Chandran Rama
Muthy, Group Strategy Director, Lion Air Group. “Our Airline Group
encompasses LCC, FSC and Hybrid models, so it is imperative that
we have the right technology partner, capable of providing robust
solutions across all airline segments. The Lion Air Group’s
21-year relationship with Sabre and this renewed agreement with
Sabre means we can continue to optimise our day-to-day operations
and distribute content globally through Sabre’s GDS, while
simultaneously being able to focus on modernising our ancillary
revenue capabilities as we look forward to playing a key role in
the recovery of travel in our markets.”

See latest

Travel Industry News,
Video
Interviews,
Podcasts
and other
news regarding:

Lion Air,

Sabre,

NDC,

Distribution.


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