(14 Sep 2021)
A new report from Amadeus shows that momentum with
IATA’s New Distribution Capability (NDC) has accelerated over the
past 18 months.

Airlines have begun to make tailored offers
available, as well as to experiment with innovations like
‘continuous pricing’ and new types of bundled offers.

Travel
sellers of all shapes and sizes are now going live across the
world, with over 2,500 travel agencies across 50 markets now able
to book and service airline content via NDC using solutions such
as Amadeus Selling Platform
Connect, Amadeus Travel API, and Amadeus cytric Travel & Expense.

The technology underpinning NDC has advanced
significantly. Travel sellers are now able to consume NDC and
EDIFACT content, alongside LCC content delivered via APIs, all in
one place with the Amadeus Travel Platform. Importantly, the
report cites recent improvements in servicing and preparation of
travel agency mid- and back- office systems as key to scaling over
the coming months and years.

Angel Gallego, Executive Vice President, Travel
Distribution, Amadeus, said, “If we compare where we were 18 months ago to today, it’s
clear that despite the strain caused by COVID19, the industry has
not sacrificed its commitment to NDC. On the airline side, we are
now seeing new differentiated product bundles and price points. On
the travel seller side, every Amadeus connected travel seller will
be able to book NDC content, alongside content sourced in other
ways, by the end of this year. On the technology side, we have
continued to deliver on our promise to offer scalable, innovative
solutions that incorporate vital features such as post-booking
servicing.”

The report also sheds light on some of the
remaining barriers to widespread NDC adoption, which include the
need to upgrade airline systems, embrace a common NDC standard,
and the transformation of mid- and back- office systems for travel
sellers.

The report calls on the industry to prioritize
collaboration and experimentation to advance NDC adoption.

Collaboration: The success of NDC remains
dependent on the industry’s ability to keep talking. Through
greater collaboration, it will be easier to recognize each other’s
challenges and interests, helping to align goals and deliver the
end-to-end value the entire ecosystem expects.

Experimentation: NDC is an innovation playground
and by ramping up NDC experimentation and testing, the industry
can better understand how this new standard of digital retailing
can improve the travel experience and accelerate recovery.

“It is encouraging to see that
the industry increasingly views NDC as a key pillar of recovery.
With modern digital retailing, travel will be based around dynamic
offers and this will deliver a competitive edge to airlines and
travel sellers that embrace this change. Now is the time to engage
with NDC to power great journeys for travelers and rebuild
travel,” added Gallego.

Future of Airline Distribution
and NDC – Exclusive Interview with Yanik Hoyles, IATA (October
2019)

[embedded content]

See latest

Travel Industry News,
Video
Interviews,
Podcasts
and other
news regarding:

Amadeus,

NDC.


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