Klook: How ‘Yurutabi’ brings over 1 million Japanese to HK

Klook the attractions, tours, and activities booking platform recently formed a partnership with Japan National Tourism Organization (JNTO) to kick off a series of marketing campaigns to promote a new traveling style in Japan called “Yurutabi” which highlights off-the-beaten-path experiences.

In 2016, close to 1.84 million visitors traveled from Hong Kong to Japan, with 20.7 percent visiting ten times or more. Hong Kong is the top-ranked location for repeat visitors to Japan with travellers coming for shopping, eating, beauty services and seasonal appreciation.

“We have established a local team in Japan to work closely with local operators and help connect Japan to the rapidly changing global travel environment,” said Candy Chiun (right), Klook’s country manager for Japan, “We have been launching activities in the more undiscovered areas of Japan and we will continue to refine our product curation to ensure travellers enjoy quality and diverse experiences.”

Specializing in in-destination services, Hong Kong-based Klook currently covers over 2,000 activities in Japan, partnering directly with major theme parks, railways and local activities operators, helping them reach Free Independent Travellers (FITs) globally. Since its establishment in 2014, Klook has brought over 1 million independent travellers to Japan.

The collaboration between Klook and JNTO kicked off with introducing travel inspiration and “Yurutabi”, a new Japan travel concept, to Hong Kong travellers. The joint campaign from Klook and JNTO features the famous Hong Kong band ToNick in fun videos trying all-you-can-drink sake tasting in Tokyo, samurai dress up, and a sushi making class in Osaka.

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