“Our new brand has landed.” — A city bus displays the new brand concept

London City Airport has revealed a new brand identity, reflecting a more vibrant and contemporary look, synonymous with modern London.

The transformed design, which utilises vivid colours and a heart motif, reinforces London City’s role as London’s most central airport. The logo employs modern typography, created by The Allotment, complimenting the Gilroy font for wider uses.

The step-change comes as the airport continues to grow aiming to appeal to a changing mix of passengers, particularly leisure travellers and East Londoners, joining the established business traveller base. Between June and September 2018, the proportion of leisure travellers exceeded business travellers (52% versus 48%) and a record 4.8 million total passengers used the airport last year.

London City Airport - Logo
The new London City Airport official logo

Robert Sinclair, CEO of London City Airport, said: “With our development programme now underway, we have an amazing opportunity to develop an airport experience that truly reflects modern London.

“Everything that is great about London”

“Along with the design of our new airport, this new brand identity will help us reflect everything that is great about London, celebrate its preeminent position as a truly international city, broaden our appeal to different types of passengers and make the experience of London even better for those visiting the capital, for business or leisure.”

[embedded content]

The vivid blue colour used in the logo represents the location of London City Airport, in London’s historic Royal Docks in Newham, close to the River Thames, the iconic waterway that has served London for thousands of years. Use of vivid green represents the many parks and green spaces in London and confirms a departure from the conservative grey and blue combination.

The new identity comes during a GBP 500 million four-year development programme, which will transform the airport and make the experience of travelling to and from London even better.

“A huge creative potential for interaction”

Neil Dillon, marketing director at London City Airport, said: “The new design is much more fitting for our 21st-century airport in the world’s greatest city and this sentiment has resonated in our research with existing and new customers. From a design perspective, the new branding is agile and has a huge creative potential for interaction with different mediums and spaces, both now and in our future terminal building.”

The new corporate identity has been rolled out across all digital platforms, with the airport’s assets switching over to the new look over the coming months.


cheap bali packages, bali holidays packages, bali trip packages, angkor wat tour package, ho chi minh city tour package, siem reap holiday packages, hanoi and halong bay tour package, ubud package holidays
Provider of online holiday packages, offering great service and various packages with special discounted rates. More than 15 years operating in accordance with the highest ethical and business standards.

Looking for Bali, Vietnam, Cambodia tour packages, we are the best choice!!!

Related Post

Oyo says konnichiwa

Posted by - April 5, 2019 0
Fresh from receiving a significant investment from Airbnb, Indian unicorn Oyo has struck a joint venture with Softbank Corp. to…

Leave a comment

Your email address will not be published. Required fields are marked *