Marriott Signs First JW in Spain

(26 Apr 2021)
Marriott has signed
an agreement to introduce the JW Marriott brand to Madrid,
Spain.

Located in the central Plaza de Canalejas, the JW Marriott Madrid will
be developed by Millenium Hotels Real Estate as part of their
lease agreement with a wholly owned subsidiary of Belagua.

The hotel is
expected to open in 2022.

“Having recently opened our 100th JW Marriott
hotel worldwide, we are excited to debut the JW Marriott brand in
Madrid. This incredible city is home to iconic architecture, an
enviable culinary scene as well as stunning parks and botanical
gardens, and the new JW Marriott Madrid is located in the heart of
it all,” said Jenni Benzaquen, Senior Vice President and Managing
Director, Design Hotels & Europe, Middle East and Africa Brand
portfolio, Marriott International. “JW Marriott encourages guests
to be mindful and present, and we believe the brand is
particularly suited to today’s luxury traveller who seeks
enriching, rejuvenating escapes paired with rich culture and
exceptional service.”

The hotel’s design will be led by local architects
Arvo Arquitectura de Juan, with interiors by the Madrid team at
Rockwell Group.

The restored property is expected to offer 139-guestrooms which
will include two floors of suites, all featuring outdoor terraces.

Plans for public spaces include a lobby bar, a restaurant and wellbeing spaces.

“We are delighted with the acquisition of this
spectacular, historical asset and to announce that it will become
part of the iconic JW Marriott brand and the first JW Marriott
hotel in Spain,” said Javier Illán, President of Millenium Hotels
Real Estate. “This property will perfectly demonstrate Millenium
Hotels’ investment focus to acquire incredible properties to
become the very best luxury hotels in prime areas of major cities,
operated by the finest brands. In this case, the hotel is in an
extraordinary location in Plaza de Canalejas, one of the most
exclusive areas of Madrid, with an even brighter future ahead as
one of the capital’s leisure, cultural, and culinary centers.”

Marriott currently operates 93 properties in Spain
across its portfolio.

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