Marriott International unleashed its vision to open up 1000 hotels in APAC by the end of 2020 this morning. With an existing 710 properties in 23 countries, the plan is already well under way with the company expecting to open up to 100 new properties by the end of 2019, creating a potential 50,000 more jobs across the Asia Pacific region.
China continues to be the strongest growth driver for Marriott International in Asia Pacific, with more than 300 hotels in the pipeline. This accounts for more than 50% of the company’s pipeline in Asia Pacific. Marriott has lined up a target to open more than 30 hotels in China by the end of 2019, including the first JW Marriott Marquis Hotel in China, the 515-room JW Marriott Marquis Hotel Shanghai Pudong (main image).
Discussing the aggressive strategy, which will see several brand debuts in Australia, Hong Kong, The Philippines, Nepal and India opening this year, Craig S. Smith, president and managing director, for Marriott International Asia Pacific, said: “The breadth and depth of Marriott International’s footprint means that we are able to offer travellers opportunities to experience more destinations, brands and experiences, especially through Marriott Bonvoy, our industry-leading travel program.”
Smith then added: “As important as our size is our commitment to deliver seamless and quality experiences for our guests at on-brand properties.
“It is in our DNA to strive to be part of our guests’ favourite moments”
Today’s traveller demands authentic, personalized and transformative experiences, whether for work or for pleasure, as a way of broadening their individual horizons and achieving a deeper understanding of the world. As the world’s leading hospitality company, it is in our DNA to strive to be part of our guests’ favourite moments and memories. We are dedicated to Marriott International remaining Asia Pacific’s favorite travel company.”