Marriott International has announced it is projecting to open more than 30 luxury properties in 2019, furthering the company’s global perspective on luxury travel.
Through the luxury brands The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W, The Luxury Collection, EDITION, JW Marriott and Bulgari — Marriott International will continue to deepen its mark in the luxury hotel space. Announced today, the group is poised to expand its luxury footprint with more than 200 properties in the development pipeline, representing 20 new countries for the company’s luxury portfolio, from Sri Lanka to Bermuda and Morocco to Kenya.
“From the world’s most iconic destinations to the ultimate undiscovered gems”
“Our eight unique luxury brands provide distinct experiences that appeal to different types of luxury travellers, no matter if your priority is residing at the best address in town, completely immersing yourself in your destination, or prioritising your wellbeing,” said Tina Edmundson, global brand officer and luxury portfolio leader, Marriott International.
“From the world’s most iconic destinations to the ultimate undiscovered gems, we are focused on elevating travel with highly contextualised, nuanced brand experiences that signal the future of luxury by allowing our guests to indulge their passions while sparking personal growth.”
The future of luxury travel
A global luxury study conducted in partnership with creative agency Team One revealed that luxury travellers today are travelling not just to discover the world, but also to discover something about themselves.
Edmundson continued: “When it comes to experiences, people today are seeking more meaning and personal significance rather than just the opportunity to indulge. Travellers have become active participants on the trips they are taking – they are more engaged and vested than ever before.
“Travel is no longer a departure from reality — it is the reality”
“Ultimately, global luxurians are becoming ‘creators’ in every aspect of their travel experience and for this group, travel is no longer a departure from reality — it is the reality. For our guests, we strive to go beyond offering moments of delight, to creating experiences that will profoundly inspire and transform.”