(29 June 2021)
Minor Hotels and China’s Funyard Hotels & Resorts
have established a joint
venture that will oversee business development, hotel
operations, as well as the sales and marketing functions of seven
Minor Hotels brands in China.
The two groups
Memorandum of Understanding on the project in
January 2021 and it officially comes into force today, 29 June 2021.
Among the brands that Minor Hotels is planning to
bring to China as part of the JV are: Avani, nhow, NH Collection and
Oaks, a serviced apartment and resort
accommodation chain predominantly operating in Australia and New
debut in China with the opening of a property in Hangzhou.
Mr. Ji Hongjun, President of Funyard Hotels &
Resorts Group, said, “We were quick to notice a growing demand
for high-quality hospitality and tourism projects, with Chinese
consumers increasingly expecting a more personalised experience.
To successfully meet the demands of China’s modern-day traveller,
the hotel sector must diversify its market segmentation by
offering a wider choice of brands. As Minor’s brands originate in
parts of the world as diverse as Asia, Europe and Australia, they
each offer unique positioning, brand concept and core values,
which makes the group the perfect partner to deliver on our joint
Bangkok-based Minor Hotels is one of the top 20
largest hotels companies with more than 540 properties globally.
The company already has a Chinese presence with
Anantara in Xishuangbanna and Guiyang, as well as a Tivoli in the final stages of pre-opening
Dillip Rajakarier, CEO of Minor Hotels, said,
“Growing our presence in China has always been one of the top
priorities for Minor Hotels. The strategic partnership with
Funyard Hotels & Resorts is the perfect opportunity for us to
bring quality hotel experiences and exclusive lifestyle products
to Chinese consumers just in time for the post-epidemic travel
boom. We look forward to creating outstanding travel
experiences across China together.”
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