Native Content a Growing Tool for Travel Marketers
In 2018 Native Content Programs should be an important component of a travel brand’s spend.
Native Content is paid advertising where the ads usually take the form of content and is presented to users within the same format and voice as standard content. This is usually done in the form of paid posts and promoted articles.
Results from Native campaigns have outshined traditional online advertising units.
Brands using Native formats report campaign results with dramatic improvements in awareness, engagement, and conversion.
Key Elements of Native Campaigns:
1. Visually Integrated – A natural part of the user experience
2. Doesn’t Interrupt – User chooses to engage
3. Content Driven – Provides content that is of value to the user
Travel Daily Media provides native content offerings to help brands drive targeted campaigns that deliver superior results. We can work with content created by brands or our design and editorial team can create content and visuals to support your campaign objectives.
There is lots of research available on the effectiveness of Native online at sites like the Native Advertising Institute. If you are short on time but want a rapid induction take a look at the infographic below from The Huffington Post.