(17 Dec 2021)
 
Thailand’s Nok Air has selected to work with an extensive suite of
products from Sabre and Radixx to expand distribution and revenue
generation opportunities.

The solutions from Sabre and Radixx will support Nok Air
as it
expands international operations, develops new airline
partnerships and explores further technical capabilities and
innovations beyond what it currently uses.

Radixx will provide a fully integrated passenger
service system (PSS) for Nok Air that spans reservations, inventory,
pricing, e-commerce, agency distribution, departure control, load
control, loyalty and other related capabilities.

Nok Air Boeing 737 reg: HS-DBP flying from DMK to NNT on 11 December 2021. Picture by Steven Howard of TravelNewsAsia.com

In parallel,
under a new Sabre distribution deal, Nok Air will distribute its
airline content across Sabre’s global travel marketplace, opening
the door to new international markets and growing its Thailand
home market on the Sabre GDS.

“We have ambitious business expansion plans,
including launching new domestic and international routes,
restructuring our fleet and adding new jets as we transition
selected segments to a premium service to reflect our quality
service,” said Wutthiphum Jurangkool Ph.D., Chief Executive
Officer of Nok Air. “So, it was imperative to us that we chose the
right technology partner to support us in all of our goals to
streamline our operations, improve efficiencies and open new
revenue opportunities and new markets while improving the
experience for our travellers.”

The carrier, which operates out of Bangkok’s Don
Mueang International Airport (DMK), will utilize the following Sabre and Radixx products:

Radixx Res – Radixx’s core passenger system will
enable Nok Air to manage all passenger operations and sales
channels.

Radixx Go and Radixx Go Touch – new digital
capabilities to evolve Nok Air’s check-in operation at airports,
enhance customer service and enable additional ancillary
revenue-generation opportunities across airport touchpoints.
Radixx Go Touch enables airline employees to transact full airport
departure control capabilities from a mobile device, allowing some
flexibility from the constraints of physical airport desks and
counters.

Radixx ezyCommerce – an integrated e-commerce and
mobile solution to power Nok Air’s business-to-consumer for
passengers and business-to-business channels for travel agents and
corporates.

Radixx Loyalty – will enable Nok
Air to strengthen the offering of its Nok Air Fan Club, including
enhanced online servicing, automation and redemption options for
members.

Radixx Insight – valuable business data and
analytics to enable better decision-making, while powering the
airline’s internal back-office systems.

Sabre’s Global Distribution System – to enable
expansion into new global markets, ensuring its fares have the
widest possible distribution.

“At Sabre, we are laying out our strategic plans
to create our own catalysts for growth, so we are thrilled to be
able to support Nok Air on its own transformational journey,” said
Rakesh Narayanan, Vice President, Regional General Manager,
Asia Pacific, Travel Solutions Airline Sales, Sabre. “Our new
dual-deal alliance with Nok Air, incorporating both PSS and GDS
solutions, is the perfect example of how Sabre and Radixx are able
to combine synergistic technological offerings to create
effective, innovative end-to-end solutions for airlines of all
sizes and cost models.”


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