(28 Apr 2021)
The Pacific Asia Travel Association (PATA) has appointed Liz Ortiguera as Chief
Executive Officer, effective 17 May 2021.
Liz will succeed Mario Hardy who will finish his
term at the end of May.
PATA Chair Soon-Hwa Wong said, “We are delighted
to welcome Liz to the PATA family, especially as she will be the
first Asian American female CEO in PATA’s 70 year history. Her
extensive leadership experience across different industries in the
Asia Pacific region is what PATA needs to lead the Association to
new heights. The Executive Board looks forward to working closely
with her as we rebuild a more resilient, responsible, sustainable
and stronger travel and tourism industry.”
Liz has over 25
years of global experience and expertise in general management,
marketing, business development, and partner network management.
With a career that spans several industries –
travel/lifestyle, technology, financial services, and
pharmaceuticals – Liz has experience working at both
multinational corporations, including American Express and Merck,
and start-up environments in software as a service (SaaS),
e-commerce, and ed-tech.
For 10 years, Liz was General Manager for Amex’s
Travel Partner Network in Asia-Pacific, managing partnerships with
top travel management companies, MICE, and leisure agencies in the
said, “I am honoured to be selected as the next PATA CEO. I am
confident that PATA, with its diverse member base of industry
leaders, will continue to help catalyse our industry’s recovery
and growth. From crisis comes innovation and from community comes
strength. PATA is even more critical as a business community today
to support new partnerships, innovation, and the adoption of
sustainable business practices.”
Liz is an alumna of the Stanford
University Graduate Business School, Columbia University Business
School, New York University, and The Cooper Union in New York.
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