(16 Dec 2020)
Rosewood Hotel Group and Tongpai Hotels of Chow Tai Fook
Enterprises have both entered into a strategic partnership with Trip.com
to expand their hotel brands’
footholds in mainland China.
Rezen Hotels Group, a subsidiary of Trip.com, will
work with New World Hotels & Resorts and Tongpai Hotels to grow
the two brands in China by leveraging both groups’ distribution
networks, technology and customer databases for increased
marketing strength and enhanced customer experience.
Jane Sun, chief executive officer of Trip.com
Group, said, “The collaboration between Trip.com Group, Rosewood
Hotel Group and Tongpai Hotels is a pioneering approach within the
hotel industry. The continuing trend of rising consumption power
in China is fuelling high demand and the need for sophisticated
structures to accommodate; this partnership is an exciting
industry innovation to expand brands and generate greater value
and enhanced satisfaction for customers.”
Tongpai Hotels, launched in 2018, is the newest
city hotel and lifestyle brand from Chow Tai Fook Enterprises.
Tongpai Hotels was created by Sonia Cheng, chief executive officer
of Rosewood Hotel Group.
Rosewood Hotel Group has three hotel brands, Rosewood, New
World, and Khos.
“This partnership, in which all parties will fully
utilize their respective advantages and resources, is a testament
to our confidence in China’s travel industry and its unlimited
potential,” said Sonia Cheng, chief executive officer of Rosewood
Hotel Group. “Our China-focused and in-depth alliance with
Trip.com Group is a move aligned to our expansion strategy and
will further our mission to grow by creating service-oriented
hotel brands that deliver transformative travel experiences.”
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